ALBUM REDESIGN
The redesign of Jack Harlow’s second studio album offers an alternative approach to the original in a way that more directly visualizes and showcases the album's top themes. Specifically, these themes include confidence, nostalgia, Jack Harlow's love for his hometown of Louisville, Kentucky, and his self-proclaimed “heartthrob lifestyle”. Pops of neon green, imagery of Kentucky and various silhouettes drive the connection between lyrical and visual themes.
VISUAL SYSTEMS, PRINT, PRODUCT PHOTOGRAPHY
COME HOME THE KIDS MISS YOU
Making connections between lyrical themes and visual themes helps the album stand out and make lasting impressions on the minds of the audience. Building out a visual system allowed me to then create accessory deliverables like merch, social media posts and promotional materials.
© 2024 Veronica Casce
